Welcome to the Sales Unmasked Podcast
Apply to be Interviewed
Questions We May Ask!
Can you give us a 90 second overview of your business and why you got into it?
What would you say is your major superpower?
Are there any frameworks or processes that you use to get better results than your competitors?
What are some other major ways you customize your services for business owners and high performers specifically?
What is one of the things you are the proudest of in your business?
What is a common misconception about your services that you frequently encounter, and how do you address it with your clients?
What is the biggest problem you see in the industry, and how do you work to solve it for your clients?
Where do you see the industry going in the next 5-10 years?
If there was only ONE takeaway someone could get out of this interview, what would it be and why?
Wilson Fraser
Men’s coach. Former Enterprise Seller. President’s club winner. Member at Alluviance.
On paper Wilson had the quintessential upbringing: a stable, loving family, NCAA National Championship before he left college.
For years he wore a mask, performing to be accepted, proving to be loved, mistaking exhaustion for effort and effort for worth. It worked until it didn't. A breaking point, and the unimaginable grief of losing his younger brother Andrew, cracked everything open and forced him to ask who he was when he wasn't proving anything.
What he found on the other side was a version of himself that's alive, self-sourced from the inside, and no longer waiting for permission to be himself. Today Wilson helps high-performing men overcome burnout, he’s a member of Alluviance, is passionate about inner personal growth, and he built Sales Unmasked because he know he’s not the only high performer who wore that mask.
"No one is lost. They just lost their way."
About the Show
Sales Has a Mask Problem
Everyone talks tactics. Almost no one talks about what's underneath.
Every training, every coach, every post about sales focuses on the same things: cadences, scripts, the tech stack. Almost nobody talks about the layer underneath, how sellers are actually doing while they chase the number. Stress. Anxiety. Overwhelm. Burnout. Pressure that doesn't clock out at 5pm, it follows reps home, into their relationships, into their families.
Sales Unmasked is the show that finally has that conversation, on record, with sellers willing to take the mask off. Host Wilson Fraser talks to guests about what's really driving them and what's really weighing on them, because the top performers aren't the ones grinding the hardest. They're the ones who traded pressure for presence.